Results at a glance
0.9s
median largest contentful paint
Measured against the baseline agreed at kickoff.
+46%
online orders year over year
Measured against the baseline agreed at kickoff.
1
brand system across store & web
Measured against the baseline agreed at kickoff.
01
The challenge
Fennel & Co had a beloved shopfront and a slow, confusing website. Older customers called the store to place orders instead of using it.
02
Our approach
We refreshed the identity around the original shop lettering and built a storefront with large type, clear navigation and a checkout that works with a keyboard alone.
03
The outcome
Online orders grew steadily through the year, with the largest gains among customers over sixty-five.
They respected ninety years of history and still made us feel new. Our oldest customers order online now — that says everything.
Ruth Abernathy
Managing Director, Fennel & Co
