Results at a glance
6 wks
from brief to public launch
Measured against the baseline agreed at kickoff.
3.2k
waitlist sign-ups in month one
Measured against the baseline agreed at kickoff.
98
Lighthouse performance score
Measured against the baseline agreed at kickoff.
01
The challenge
Orrery’s technology was impressive and almost impossible to explain. Investors understood it; customers didn’t.
02
Our approach
We built the identity around orbital diagrams and wrote a launch narrative that moves from outcome to mechanism, with interactive figures doing the heavy lifting.
03
The outcome
The launch site converted visitors into a healthy waitlist, and the identity system now runs across product, sales and events.
We went from a pitch deck to a brand people recognise at conferences. The site does our explaining for us.
Theo Lindgren
Founder, Orrery