Every Thursday, the whole studio reviews work in progress. The format is simple and strict: the work is shown, the author states what kind of feedback they want, and reviewers mark it up — literally, in red.

Mark up the work, not the person

The redline metaphor matters. An annotation on a drawing is specific, located and actionable. ‘This feels off’ isn’t allowed; ‘the hierarchy between these two numbers is unclear’ is.

Three rules we keep

Name the goal before the critique. Point to a place on the screen. Offer one alternative, not ten. These rules keep reviews short and make them useful to the person whose work is on the wall.

Why it scales

Because the format is written down, new team members and clients can join a review on their first day and contribute something useful.